2021 年Adobe数字趋势制造业白皮书

这场危机导致了数字化的重启。

2020 年，关于数字化转型的讨论终于转化为行动。由于疫情在整个行业造成了严重破坏，企业不得不在一夜之间做出调整。从中美贸易战到社交限制和不断变化的客户期望，企业竞相寻找新的经营方式。这促使许多制造商在充分做好准备之前就进入数字世界。对于那些需要在 2021 年加强业务的企业来说，管理这些相互竞争的优先事项将是一个挑战。

adobe

关于 Adobe

创造力扎根于我们内心深处。我们的革命性创新正在重新定义数字体验的可能性。我们将内容和数据联系起来，引入新技术以普及创造力，塑造新一代故事讲述方式，并激发全新的业务类别。

今年的结果显示，59% 的制造商将在未来 12 个月集中精力推动节约成本。短期重点是保护盈利能力，同时在传统经营方式遭遇失败的情况下扩大市场份额。因此，45% 的制造商将跨渠道的一致体验视为未来一年的关键优先事项也就不足为奇了。

我们的调研结果显示，过去在客户体验方面的投资已经产生了回报，这进一步突显了速度和个性化在我们迈入全新体验时代后的重要性。在商业领袖展望新的一年并寻找回归常态的曙光时，有一点很明显，新的体验时代将在数字化中诞生。在疫情结束后，这种加速对经济的影响及其带来的机遇只会变得更加清晰。与 Econsultancy 合作发布的 2021 年数字趋势报告非常清晰地呈现出了关键趋势。

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